Pearlcom is proud to share that we won
the Bronze Award for ‘Company Branding’!
Nominated project
AION LABS
AION Labs Venture Studio – a one-of-a-kind global consortium – unites
four pharmaceutical leaders (AstraZeneca, Pfizer, Merck, and Teva)
with cloud technology giant Amazon Web Services (AWS) to establish
groundbreaking companies in drug discovery and production.
Aion Labs
The Challenge
AION Labs needed a unified brand that would break free from the
conservative identities of its partner organizations while gaining
unanimous partner approval. The brand needed to embody innovation,
breakthrough thinking, and creativity in the pharmaceutical field.
Aion Labs
Our Approach
Pearlcom’s strategy served two key objectives, enabling each strategic partner to identify with the
brand while attracting entrepreneurs, researchers, and investors to join this pioneering venture. The
approach deliberately stepped away from traditional pharmaceutical visual conventions to create a
bold identity anchored in the brand values of innovation, curiosity, and creativity, maintaining only
subtle pharmaceutical references.
Aion Labs
The Brand Expression
The brand development balanced two core elements, a bold visual language expressed through
vibrant colors and strong typography, alongside organic shapes that evoke cellular and biological
processes. This combination created a distinctive identity that stands apart from conventional
pharmaceutical branding while maintaining relevant industry context.
The design resonates particularly well with our target audience – entrepreneurs, researchers, and
investors seeking breakthrough opportunities in life sciences.
Aion Labs
The Branding Impact
The branding impact was immediate. It enables us to communicate our vision simply, through a precise narrative and rich, dynamic visual language. The design captures our venture’s unique character, with its memorable, engaging, and curiosity-provoking elements. We frequently receive inquiries about our branding’s creators. The identity serves us exceptionally well, embodying all our defined brand values and personality. We carry it with pride, and it has become integral to everyone’s identity within the company.
Mati Gil
CEO AION Labs
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